RP10: A Multi-Functional and Eco-Friendly Packaging

Creating Innovation with Omdesign

The RP10 packaging was created for one of the most iconic wines of the Ramos Pinto brand - RP 10YO, which originates from the emblematic Quinta da Ervamoira winery. The designers at Omdesign were inspired by originality, simplicity, and environmental concerns, aiming to create a packaging that not only performs its primary purpose but also protects the environment.

What sets the RP10 packaging apart is its multi-functional character. It consists of two cork blocks and an outer sleeve of pressed cardboard that unites the two parts. The use of cork, a 100% natural and sustainable material, provides the packaging with unique properties such as lightness, impermeability, and thermal insulation. This makes it suitable for various purposes even after its initial use as a wine packaging.

Measuring at 105mm in width, 100mm in depth, and 326mm in height, the RP10 packaging is not only aesthetically pleasing but also practical. It can be repurposed as a cooler, a pocket contents holder, a pen holder, a jar, or even a flower vase. The possibilities are endless, encouraging consumers to unleash their creativity and share their innovative ways of reusing the two pieces of cork.

The RP10 packaging project started in April 2014 in Porto, Portugal, and was completed in May 2015. Extensive research was conducted to select the best materials that aligned with the environmental goals of Casa Ramos Pinto. The decision to use cork not only fulfilled the eco-friendly criteria but also added a touch of Portuguese heritage, as cork is a product deeply rooted in the country's culture, just like Port wine itself.

By creating a packaging that is 100% eco-friendly, Casa Ramos Pinto reaffirms its commitment to environmental and sustainability concerns. The RP10 packaging not only transports and displays the RP 10YO wine but also serves as a platform for consumers to engage with the brand and contribute to a more sustainable future.

The RP10 packaging, designed by Omdesign, has received recognition for its excellence and innovation. It was awarded the Silver A' Design Award in the Sustainable Products, Projects, and Green Design category in 2016. This prestigious award is a testament to the remarkable technical characteristics, artistic skill, and positive impact that the RP10 packaging brings to the world of design.